Hospitality
PEG’s hospitality team operates with the foundational belief that enduring value creation in the hospitality sector begins with the guest experience. We recognize that guest satisfaction, driven by a consistent, enjoyable, and memorable stay, is a critical determinant of long-term asset performance and portfolio resilience. Delivering on this experience necessitates strategic investment in high-quality real estate assets aligned with best-in-class, globally recognized brands that offer product consistency and foster brand loyalty.
The successful acquisition, development, and management of hospitality assets require a sophisticated understanding of operational dynamics and a data-driven perspective on both macroeconomic trends and micro-market conditions. PEG maintains an active, research-led presence in key markets, enabling us to remain agile and responsive to shifting capital flows, evolving consumer preferences, and changes in supply-demand fundamentals. Our vertical integration, market immersion, and analytical rigor inform a disciplined investment strategy focused on value creation across the entire investment lifecycle—from acquisition through asset optimization to strategic exit.
PEG’s hospitality track record at a glance:
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States/ProvincesPortfolio Manager
Loren Berkley
Managing Director, Hospitality
Loren Berkley is the Managing Director of Hospitality at PEG Companies, where he leads the firm’s hotel portfolio strategy, including asset performance, portfolio management, and new acquisitions. With nearly 20 years of experience in operations, brokerage, acquisitions, and asset management, he brings a full-cycle perspective to PEG’s hospitality investments. Prior to PEG, Loren held key roles at Four Seasons, HREC Investment Advisors, and Lodging Capital Partners, where he helped build a $750 million hotel portfolio. He holds a BS in Hotel Administration from Cornell University
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SELECT SERVICE EXPLAINED
Unlocking Value in Undercapitalized Hospitality Markets:
- Leverage in-depth research and data-driven insights into demographic and employment trends, while targeting high-growth, supply-constrained markets where demand for select-service properties is surging.
- Use market analytics and site selection to ensure long-term asset performance.
- Integrate select-service properties into mixed-use ecosystems, driving economic activity and neighborhood enhancement.
- Through vertical integration, combine multifaceted operational strategies and community activation techniques to drive sustained growth and investor success.
